The California Fruit and Vegetable EBT Pilot Project aims to develop and refine a scalable model for increasing the purchase and consumption of California-grown fresh fruits and vegetables by delivering supplemental benefits to CalFresh recipients in a way that can be easily adopted by USDA Food and Nutrition Service authorized retailers in the future. The California Department of Social Services EBT, in partnership with CalFresh, Office of Systems Integration, and California Department of Food & Agriculture awarded three grants to non-profit organizations or government agencies to meet this goal. Nutrition Policy Institute's Wendi Gosliner received $90,313 as part of a larger $537,690 grant from CDSS to collaborate with the Ecology Center to evaluate and understand the experiences and impacts of the pilot project on farmers' market managers, vendors, and CalFresh shoppers. The Ecology Center of Berkeley coordinates the Market Match consortium and will pilot the new program in Los Angeles, San Bernadino, Alameda, Napa and Sacramento counties. The two-year project began on October 1, 2022. The NPI project team includes Carolyn Chelius and Sridharshi Hewawitharana. Gosliner has conducted evaluations of CDFA's Nutrition Incentive Program for the past five years.
Author - Policy Analyst
Editor - Project scientist