New study from Nutrition Policy Institute affiliated researchers shows higher retail prices for sugar sweetened beverages after excise taxes

May 28, 2020

Oakland and San Francisco, Calif. became the first large, western U.S. cities to pass excise taxes on sugar-sweetened beverages (SSB) in November 2016 with the goal of reducing SSB consumption and raising revenues for public health education. Nutrition Policy Institute (NPI) affiliated researchers examined how much the excise taxes increased retail prices for SSBs in Oakland and San Francisco. In their latest study, they found that retail prices of SSBs significantly increased by approximately the amount of the excise taxes–1 cent per fluid ounce–within four to 10 months of implementation. The prices of beverages that were not taxed–water, milk, and 100% juice–were unaffected. The study was published online on May 21, 2020 in the American Journal of Public Health by lead author Jennifer Falbe with the University of California (UC), Davis Department of Human Ecology. The study was conducted in collaboration with Scott Kaplan of the UC Berkeley Department of Agricultural and Resource Economics, Alberto Ortega Hinijosa of IMPAQ International, Kristine Madsen of the Berkeley Food Institute and UC Berkeley School of Public health, and Matthew Lee and Nadia Rojas of UC Berkeley School of Public Health.

By Danielle Louhrine Lee
Author - Director of Communications & Research Engagement