Increasing participation in school meal programs can improve dietary quality and reduce nutrition insecurity. School food service directors have indicated an urgent need for marketing materials encouraging school meal participation. Nutrition Policy Institute will partner with Anna Grummon of Stanford University to develop and evaluate a marketing campaign to increase school meal participation. The evaluation will help to determine the school meal messaging that most resonates with parents. The two-year project, “Developing and evaluating a marketing campaign to increase school-meal participation to improve children's dietary quality and reduce food insecurity,” was funded by the Robert Wood Johnson Foundation's Healthy Eating Research program. The project started in November 2023 and includes NPI's Christina Hecht, Ken Hecht and Reka Vasicsek.