Nutrition Policy Institute showcases text messaging innovation to improve CalFresh participants purchasing of California-grown produce at virtual CalFresh Forum

Feb 8, 2023

The annual CalFresh Forum, hosted by Nourish California in partnership with the California Department of Social Services, brings together key stakeholders from across California to acknowledge outstanding work, identify opportunities, and discuss strategies to improve the reach and impact of CalFresh. Nutrition Policy Institute researchers Wendi Gosliner, Celeste Felix and Ron Strochlic will have a virtual booth at the Forum to highlight the successful CalFresh Text Messaging pilot project. From September 2020 to March 2021, over 172,000 San Diego CalFresh participants received text messages in English or Spanish from CDSS including a link directing recipients to a website with information on selecting, storing and preparing California-grown fruits and vegetables; health benefits; tips to reduce food waste; and recipes – including TikTok videos. The project was made possible in partnership with the UC San Diego Center for Community Health and the County of San Diego Health and Human Services Agency, which administers CalFresh in the county. The CalFresh Forum will be hosted in-person and virtually February 15-16, 2023 at the Holiday Inn Sacramento Downtown – Arena and the Whova Virtual Platform.

By Danielle L. Lee
Author - Director of Communications & Research Engagement
By Ron Strochlic
Editor - Academic Coordinator